Conduct a critical examination and discussion of the Assignment

Conduct a critical examination and discussion of the Marketing-Entrepreneurship interface and the proposed use of Entrepreneurial Marketing within small firms - Assignment Example These challenges include constraints such as financial, marketing, management, customer services and so on. Furthermore, Day and Reynolds, (2011) makes recommendations that in order to increase the survival rate of new and other small business, these businesses shall give considerable attention to the Entrepreneurial Marketing. Entrepreneurial Marketing as a system has evolved to reduce the gap between the resources and capabilities required for employing traditional marketing tactics and the constraint resources of the new venture (Collinson & Shaw, 2001). According to Morris et al. (2002) Entrepreneurial Marketing is a system through which the new business ventures attempts to exploit the opportunities proactively, that enables the business to serve the new customers and retaining profitable ones with ideas that have not been presented yet to the market. This proactive system of value creation also allows the small ventures for risk management by effectively and efficiently managing limited resources accordingly. Therefore, with the EM the entrepreneurs do not only rely on basic marketing of four Ps but also at the same time give consideration to the innovative ideas that rejuvenate the concept to the target customers. In addition to this, it also implies that small business shall have considered all per spective that reduces the risk of doing business (Hills, Hultman, & Miles, 2008). For example, Dindin Kitchen is among the recently opened restaurants in London. The food industry in London is highly mature and competitive; therefore, small business with the idea to enter the restaurant industry differentiated its business offering with the Persian cuisine. With a limited budget, the business not only offered the differentiated idea, but also the limited offerings in order to explore the market response. Additionally, the one pager website as well as the social media account have been used which is as