Marketing strategy Essay Example | Topics and Well Written Essays - 250 words - 1

Marketing strategy - Essay Example TOMS shoes has been successful in coming up with trendy shoes that not only make their customers look good but also feel good. Their customers feel that they are making a difference by just purchasing TOMS shoes. The company uses the WIIFM philosophy which means ‘What’s in it for me’. They do this by offering high-quality shoes and also make their clients feel they are supporting a good cause (Russo 84). As you walk in the streets, you are likely to see a number of young people wearing TOMS shoes. This is because the company designs and markets trendy shoes that appeal most to the younger generation. To keep up with the current market trends, TOMS shoes has been forced to expand its product line and now offers a variety of shoes to their customers. One factor that distinguishes TOMS shoes is the fact that they have kept their promise of delivering free shoes for every shoe purchase made. Many businesses start with a good cause, but greed for money ends up ruining the company. The company also has goals and ensures that it meets its set goals. It is interesting to note that TOMS shoes are a profitable business and not a charity