A Case Study of Virgin Airlines Essay

Internationalization of the lineage nowadays appargonntly became a trend for the organisations to flesh out their commercialize position and gain the competitive advantage among their contemporaries. The extent and character of headache activities are almost as diverse and comprehensive as the totality of the social and economic interest of a man. Various telephone circuit activities ac associationd the opportunities that the internationalization may deliver. Through their ability and capacity to c everywhere their business operations, internationalization is highly possible. For most of the time, the high degree of the contender under the umbrella of an industry and the number of competitors that are engaged in the creating the same product and/or divine services or often referred as the competitors that are closely related tail end cause securities industry change and will tend to saturate the resources. This idea is one of the reasons on wherefore the businesses are mo ving into foreign markets.See more Old be on Problem essayBackground of the StudyThere are businesses that in the start of the operation had a great investment and one of which is the air passage industry which slew perform in either topical anesthetic and/or international markets. This kind of service is one of the broad classifications of the business services. get going of the business operation should cater to personal motives of people or with rendering of a personal service. In this industry, the passengers or the travellers needs the qualification in travelling in form of safe and friendly services. i of the organizations is Virgin Atlantic Airship endureal that is considered as one of the leading airlines. Like the former(a) companies that play actively in the international market, thither are challenges and bring different changes in their operation.But unlike the other businesss ideas, the VAA believed in the option that it is more positive and much less furious to invest in a long-term change program to satisfy the need to grow in the future (Blue Sky, 2009). Apparently, the airport dominance has great(p) competitive in the hospitality industry. In the accommodation of this competitive growth, the strain or airline industry plays an essential role in serving the thrift to survive although this type of business is a huge investment. The strategies utilise in this kind of industry can helper the entire organization in finding the dominant position (Bilotkatch, 2007). The connection of the Virgin skyway is outrageous because of the media that serves as a huge market competency advantage. Their system is using the media such as television, radio, internet, and blush newspaper gave the business an fortune for promotion.Virgin Atlantic started back in 1984 with a single 747-200 and prompt in route of London to New York. Aside from the gasoline, the business was fuelled with 2 ideas to entreat low price and have a better service. P assengers are the treated as visitors and the business thought of the things to serve better meals, offer more entertainment, create fun, and acquire smiling and enthusiastic flight crews. For over the years, the airlines shook the industry with the project for innovation to provide the quality of service and entertainment. The airline is the first to offer two choices of meals, even in economy class, and spa-services. Thus, they became the industry most favourite in airlines and second largest long-haul carrier on the route of London to New York (Rifkin, 2004).Statement of the ProblemsBased on the minimise of the subscribe, it is highlighted that Virgin Atlantic Airlines (VAA) gained the expertise through the market and operational experiences that they performed. In addition, the organizations openness in the innovation and technology and implementing miscellaneous marketing strategies to acquire their unique position in the market. But scorn of the benefits that the VAA may r eceive in performing in the competition, the topical anesthetic market friendship is missing in the marketing formula of the organization. In friendship to this observation, there are three interrelated problems identified which can be the centre of the contract What is the importance of the local market fellowship in performing even in the international settings? In what ways do the local market knowledge affects the business operations of VAA? What are the key drivers of local market knowledge in determine the success of VAA? query Aim and ObjectivesThe main aim of the reputation is to investigate the importance of the local market knowledge towards the success of the Virgin Airlines. The local market knowledge is very broad which can emphatically affect the current and even the future performance of an organization. In order to facilitate the investigation of the study there are objectives that needs to be considered. First is to determine the factors that need to be con sidered that are related in recognizing the components of local market knowledge. scrap is to assess the applicability of the local market knowledge in the VAA strategies and business operations. Third is to measure the extent of applying the local market knowledge towards the VAA business performance. And fourth is to recognize the impact of the local market knowledge in formulating the desirable business operations. These objectives are used as the guidelines in the study in order to answer what was the paper needed.Significance of the StudyThe importation of the study is not only to simply consider the importance of the local market knowledge and its components but to apply the local market knowledge in the business settings. It is such a challenge to consider the screening of the local market knowledge in international settings because of the characteristics of the business, the business environment, the variegation of markets, the involvement of changes, possibilities, and o ther expectations. Local market knowledge is a prefatory concept that is usually applied in the local businesses or in the small and medium enterprises. It is in like manner a part of the business objectives because the creation of business mirrored the present situation of the market.However, when the local market knowledge and concept is applied in the international setting will inflame various uncertainties, criticisms, and questions that falls particularly in the effectiveness of the local market knowledge in contributing to their success. Through the assessment of the study, there is an probability to answer these queries and can be part of the academic context in promoting the strategic business management and operation. In addition, the study can also serve as another output within which the organization can use as reference in their action in determining the local market knowledge.Research DesignThe proposed method in the study is through the use of quantitative method. The withdraw approach is through the help of the survey process that is also considered as the primary source of information. This is promoted in the study because of the contribution that can be provided by the participants, making it appropriate in the study. Furthermore, the conduction of survey is facilitated by consulting the related theories that might be addressed in the study. Through the means and reviewing the related theories, there is an self-assurance that the result of the survey will explain and interpret the views of the participants regarding the topic presented onward them. The objective of the method is to determine the attitudes of the respondents through the quantifiable measurement.Data summaryOnce the target participants are identified, the appropriate method should be applied. Since the participants are the primary source of data, their perception will treat seriously and manifested in the results of the survey. Quantitative research method is possible i n many ways and the use of surveys or interviews are common. The most important objective of the methodological section is perhaps to make a comprehensive data which can be analyzed and aligned with the aims and objectives of their entire study.The collected information can be analyzed through the use of factor analysis. With the help of the theory-based basis or background, the result can be posted well. Therefore, there is a need for factoring the result on to two aspects (a) coefficient of correlation of the results and (b) consideration of the factors, elements, or structure on designing good local market knowledge. In presenting the results, the study will review the theories consulted and determine in which among those theory/ies manifested in the study. At the end of the study, the research can definitely give the strong points that centers in the aims and objectives of the study.