Sample Q

Choose the one alternative that best completes the account or answers the question. 1) When backed by buying power, wants become A) self-esteem necessarily B) physical needs C) demands D) exchanges E) social needs 2) When dealing with a(n) managers must set whether to invest in it in an attempt to build it into a unity or cash scare or whether to phase it out. A) cash cow B) cat C) exclamation mark D) dog E) question mark 3) Because of increase Americans will demand higher quality products, books, magazines, travel, personal computers, and Internet services.A) levels of schooling B) family size C) numbers of nontraditional females D) ethnic diversity E) social bod awareness 4) Causal re seem Is used to A) test hypotheses about cause-and-effect relationships B) play preliminary schooling that will help define problems C) uncover information in an unstructured way D) quantify observations that produce insights unobtainable finished other forms of research E) describe marketin g problems or situations 5) Donna wants to buy a new coat. During the stage of her get process she will ask her friends to recommend a store and/or a style of coat.She will search the newspaper for coat sales, and she will visit nearby stores to see what is acquirable in her price range. A) product evaluation B) information search C) purchase decision D) need recognition E) alternative evaluation 6) When Burger King targets children, teens, adults, and seniors with deferential ads and media, it is practicing segmentation. A) behavioral 8) lifestyle C) age and life-cycle D) user status.