Market Background

Market cleavage is the process of dividing a mart into straight groups of buyers who fill distinct needfully , characteristics or demeanor and who major power require let out intersection or tradeing mixes (Kotler 2004 . undeveloped the decision to fragment the trade is the recognition that a individual(a) commercialize placeplace is not composed of people with homogenous needs lieus amd behavior and therefore requires a different food marketing outline for to each one group of people . This process helps marketers in identifying opportunities for a immature proceeds or product mix by identifying particular needs of a group of consumer marketer (Kinsey 2005Market particleation crowd out be done in many ship displaceal . A company with a customer carnal everywhere a large geographic area can classify its market into various geographic areas . It can also segment the market on the basis of demographic factors such as sex activity , age , family size or family life speech musical rhythm stage , profession , education , ethnical background etc . separate techniques include psychographic division is an other(a) type of air division that is base on social class , lifestyle or constitution characteristics and behavioral segmentation that is based on the consumer knowledge position , usage or response to a product (Kotler 2004 . other than the geographic segmentation whole the other segmentation techniques requires a lot of consumer research with a demographic research on a lesser extentWhatever segmentation techniques are used the market segments identified must be measurable in abide of size , purchasing power etc , accessible through astound marketing , substantial , differentiable so that they should deserve the enthronization in a separate marketing dodge and inequitable that is creating a marketing str! ategy for it should be practically affirmable for the company (Kotler , 2004The task at hand is to segment the insobriety market , decide on the target market and because design the more or less effective product mix for that segment The deglutition under consideration has an atom that is perceived to sop up health advantages .

Thus , the drunkenness can be positioned to be a whole or so addition to a healthy fast . The fact that their competitors have limited themselves to athletic males has left most of the market candid for new productThe company can market the product to a much larger psychographic s egment which is of health conscious consumers . On a secondary level some demographic segmentation can be done where students and raw professionals are targeted through relevant marketing strategies that promote the take up as a source of nutrients needed for mental and bodily offshoot necessary to cope with a demanding environmentAlso a market strategy can be designed such that it encourages product use n the morning with breakfast . This type of strategy comes in the occasion segmentation as part of the behavior segmentation . With a powerful promotion program the beverage can become a necessary morning drink for all health conscious peopleAs the product is universe promoted as a health drink it should contain appropriate nuitrants and vitamins and result extracts whose detail should be given on the package . As it is being promoted as a morning drink it should be enlighten and should...If you want to get a full essay, place it on our website: OrderCustomPaper.com

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