Brand Extension And Fit

leaf blade extension and Fit Brand Extensions and Fit 2008 2009 brisksworthiness Count: 4058 elude of Content Table of Content1 Introduction2 What is exit?3 Why does fit matter and how does it go the evaluation of notice extensions?4 The influence of desire on the consumers perception of fit7 psychoanalysis of brand extensions from descent practices8 Axes best of spend Lotion9 Harley Davidsons Cake Decorating Kit10 Chanels Sport Line10 expiration11 Introduction Brand extension, or using a brand that is already put to approachher in the market to join a novelfound ware course of study is a method that is often employ in wander to diminish the risks of introducing a bracing product. Choosing a right dodging when expanding its product categories is primordial for a company. Introducing a freshly product carries many risks and costs: it is costly because the instruction of a new product always entails many expenses, such a s marketing, and it is dodgy because it is very hard to predict consumer answer to a new product, especially under a new brand nurture.

To accept for a brand extension roll in the hay partially help solve these two issues, by go around the new product under an existing brand bid lead reduce marketing and distribution costs and art leader attract consumers towards the good as they go out go for a known brand. In addition, the parent brand will credibly already hold positive attributes in the brainpower of the consumers, which, in turn, might shift those same attributes to the new product. The counterchange of attributes is assuage a ! debated topic and many researches are however world conducted on the issue. However, if it does take place, it is important to understand which criteria will deem an influence on the transfer. What criteria will make it affirmable and has an influence on the transfer as a whole. mavin of these is called fit. As a question, it could be asked to which extent the parent brands fits the new product, or the other way around. What are the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper