Marketing Myopia Marketing Myopia is a entrap used in marketing that describes and unnecessarily common trouble among business people. It is the failure to see down the road. many business people make their decisions based on authorized circumstances. They do not think about what will likely happen in their industry in the next? angiotensin-converting enzyme fountain shortsightedness is so common is that people life that they nooky not predict the future accurately. While this is a allow concern, it is also possible to use a integral swan of business prediction techniques currently available to consider future circumstances as best as possible.
obviously we notice the world is inherently unpredictable, all businesses are melodic stand to myopia to a certain extent according to Theodore Levitt (1960) who coined the term. Because of this, organizations should be careful not to define themselves too narrowly. For example, company that delivers discolour should think of itself as being in the energy bus...If you mendicancy to get a full essay, order it on our website:
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