Analysis of a Comviq commercial

   Comviq commercial : Lover in the closet    http://www.y awayube.com/watch?v=xQmzGeStANI   This commercial deals with a mobile call operator, the S kittydinavian political party Comviq. They here try to promote a new tender : every time somebody calls you, you receive some notes (2 pennies per minute). The story is simple : a man comes back from work, and finds his married woman in bed. He believes she has a headache, barely when a call for rings, another guy comes out of a closet. He is naked, and he runs to the other side of the bed, in order to respond to his phone. He then comes back to the cupboard, closes the doorstep but keeps talking, even expect the husband no ti let the cat out of the bag. The meaning is clear : or else of hiding as every lover does, he prefers downfall his love affair than losing the a couple of(prenominal) pennies the call will submit him.   One technical particle of the commercial is striking : the camera doesnt move at all, it sash in one corner, so that we see the scene from a distance. Characters dont have face, so we can identify to them. The tar pull interview of the commercial doesnt seem limpid however. It clearly doesnt aim at teenagers, but at more(prenominal) mature people. While mobile phone operator commonly target young people, because they always halt stuck to their phone, Comviq here aims at people how have more property : the adults.

Few elements be visible : the bed, the closet, a bedside table. But they didnt aim anything more to unsex the commercial effective. Few objects are here, but they all make sense. But unfathomeds are also strategic : from the ! first door noise to the phone ringing, each sound announces an action. Two of them are especially interesting. First, the husbands voice, which we hear before beholding his face, creates a apprize mystery. Second, the final closet slam leads to a joke, i.e. the lover implore the husband to close the door so he could speak in peace, which is ironical. This commercial refers to a upright drama feature : the triangle husband-wife-lover, and all the...If you want to get a full(a) essay, order it on our website: OrderCustomPaper.com

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