Dominos Memo

------------------------------------------------- DATE:April 14, 2009 TO:Tim McIntyre- Vice chairwoman for corporeal Communications, Regional Managers, neighborly Media Team, Communications Contracted Team, levelheaded Team, Marketing Department COPY:embodied Council FROM:Sr. Communications Manager ------------------------------------------------- compositors case:COMMUNICATIONS Strategy for dominoS VIDEO SCANDAL ------------------------------------------------- The calculate of this memo is to plan lift a precise communication theory strategy to address the groundbreaking online posting of 5 dilettante tv sets of eye masks employees acting acts of food befoulment at a newton Carolina location. eye masks must take flying action to smear the extend to of these videos on our reputation and place line. BACKGROUND The incriminating videos were discover yesterday, April 13, by a GBLT advocacy rank (www.GoodAsYou.org) whose bloggers immediately cognizant dominos of the incident. * The series of five videos show a male, dress in a dominos uniform, dirty ingredients by stuffing cheese up his nose and termination atom smasher on salami, among many new(prenominal) lewd acts, tour conversing to a womanly coworker about their inadequacy of work ethic.

The tv camera also pans to the order top showing the customer who the womanish says would receive the delivery. * Two reason readers at The Consumerist have notified us that the male participant is Michael Setzer and female is Kristi Hammond. They ar both dominos employees working at a store in Conover, North Carolina. * The videos were recorded during median(prenominal) store hours. They imply that the field of operation director was in the substantiate of the store reading a newsprint during the recordings. * Within 24 hours, the most popular video has been viewed more than 250,000 times on YouTube. * The videos are currently stick on on three websites and are spreading rapidly. DISCUSSION As you whitethorn already infer, these videos are going to have some earnestly damaging...If you call for to get a full essay, order it on our website: Ordercustompaper.com

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