Chipotle Mexican Grill

Over its 17 yr history, Chipotle has grown incredibly quickly. As Chipotle expanded its business over the years, it has tried to position itself as the ultimate fast-casual restaurantan election to traditional fast viands. Doing so has yielded tremendous success, despite a bazarly conservative selling and publicise budget. The reason for this success has been Chipotles ability to correctly post and target multiple segments of the population. Chipotle offers esthetical Mexi atomic number 50-style nutrient for those customers who pooh-pooh McDonalds, provided at a price that is low capable to capture many price-sensitive customers. Furthermore, by promoting a minimalist, tradition-bucking, efficient besides friendly consider, it has success all-embracingy captured the fealty of young, busy people such(prenominal) as college students looking for a threepenny bite. However, Chipotle is more than alone the image of a mouth-watering burrito and with a three-word tagline. For over a decade, it has think on sourcing its products in an environmentally sustainable way, ensuring that its domestic wench and meat products come from natural and organic sources, providing a unclouded wage to its employees and suppliers, and even divergence so far as to testify before sex act as an advocate for the obstacle of antibiotics in meat production.

Unfortunately, closely of Chipotles customers are unintended of its efforts at social impact. in that respect are infrequent run customers, who would care about the socially responsible agenda of the restaurant, alone who see Chipotle as cryptograph more than a hazardous burrito for a low price. Because of tally chain restriction and the operate availability of properly sourced diets, Chipotle has been obligate to gradually progress towards its food sourcing objectives. As of 2010, Chipotle has made abundant headway to make sustainable and healthy food sourcing a priority in their marketing strategy. In this paper, we will send for ways in which Chipotle keep reposition its marketing efforts to center more on this aspect...If you affirmation to get a full essay, order it on our website: Ordercustompaper.com

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