tales of marketing MARKETING CHAPTER 1 Field Of Marketing schooling TECHNOLOGY -New marketing based on info technology. EX. kingly Bank -Royal spent $15 million on information base technology to serve customers more uniquely. -Increased response esteem from 4% to 60%. NATURE AND SCOPE OF MARKETING replace AS THE FOCUS -Marketing occurs any time 1 affectionate unit (person or organization) fill ins something of value with another social unit. -Marketing consists of activities knowing to generate & facilitate exchanges intended to satisfy human need or wants Exchange-is one of 3 ways in which a person can satisfy a want. EX.
Clothes make, borrow, expend some form of coercion to get them or sally something of value to another who will voluntarily exchange -Only rifle approach they call exchange in the sense that marketing is taking place. Following must exist for marketing exchange to take place. -2 or more social units must be involved &...If you want to get a full essay, swan it on our website:
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